Yahoo! Sets Out to Personalize its Signature Yodel

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For more info visit www.newsinfusion.com/yahoo Launches Global Online Yodel Search and Live Studio Recording Events; Music Mentors include Randy Jackson, Pete Wentz, Jewel, LeAnn Rimes, Kimberly Caldwell, Rob Cavallo SUNNYVALE, CA – October 13, 2009 – As part of the launch of its global “It’s Y!ou” brand campaign in late September, Yahoo! Inc. (Nasdaq: YHOO) is giving the yodel back to the people by inviting them to participate in the creation of the next generation of one of its best known brand assets – the Yahoo! yodel. “The foundation of the ‘It’s Y!ou’ campaign is about making the web more personally relevant to each of our consumers, so it’s important that we engage the world in the creation of our new yodel,” said Elisa Steele, Yahoo! executive vice president and chief marketing officer. “It’s essentially a unique form of user generated content that honors the millions of ... « menos